People who write things for a living often make the mistake of assuming that if they understand what they are talking about, everyone else who reads it will too.
Not necessarily in my case.
The quote below comes from the back of a packet of Sainsbury's Fruit Muesli.
"If every Sainsbury's customer recycled their cereal box, 750 tonnes of cardboard would be reused every year. That's the equivalent to 101 double decker buses."
Apart from the superficial use of the word "the", try as I might I can't see the connection.
The worry is that the next bus I catch will be made of cardboard.
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Certain things have got to be said.
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