The golden age of advertising was when people used to say that the tv ads were better than the programmes.
Over the years though it has all changed. The internet has distributed the advertising pound into many interesting and varied media.
The advent of Sky Plus has meant that we increasingly record programmes rather than watch in real time and then hit the fast forward button to avoid the commercial breaks.
And with many different tv channels to choose from, a drop in viewers watching each commercial break inevitably follows.
All in all, there's less to spend on making tv commercials. And where there are low budgets there are also low standards
Yet every once in a while there's a commercial that bucks the trend. Step forward and congratulations to Magners.
There's life in the creative art yet!
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